The the first edition of the IFBB Maximus Pro Invitational will be held in Rome, Italy on March 29th, 2003. In conjunction to the show the Fitness EXPO Roma, a huge bodybuilding and fitness expo, will take place over the weekend in the city's largest events area the Fiera di Roma.

"We have several North American companies participating in the Expo as well as many European ones. It'll be great!" says promoter Alex Ardenti.

This is Ardenti's first venture as a promoter but he feels confident the event will be a success and will be repeated every year. Alex is better known to muscle mag readers as a leading photographer in the industry and has actually graced the covers of over 25 magazines himself worldwide.

 So why promote a new IFBB contest and Expo?
"There is a paradox in the European bodybuilding market at the moment' says Alex. "The industry is growing in leaps and bounds every year yet there isn't a trade show that caters specifically to our industry. Bodybuilding is often used as a side show and shoved in a corner of mainstream "fitness" expos. The Fitness EXPO Roma will cater directly to bodybuilding fans and people who are truly serious about fitness. We also plan on attracting that segment of the public that isn't familiar with our world and I will try to present it in the most positive light."

The IFBB Maximus has been able to attract one of the best bodybuilders of all time Jay Cutler.
"I'll be shredded in Rome bro! I'm coming to win!" Jay said recently Alex. "I'll win the Arnold, skip the other shows and win again in Rome."
In addition to Cutler the Maximus will be featuring Dexter Jackson, Markus Ruhl, Darrem Charles, Melvin Anthony and a couple of newcomers..."freaks!" as Alex quoted them. There's a new guy from Germany that will shock you.

Another novelty is the fact that the show will have judging and evening show condensed in a 2 hour show. This is rapidly catching on in Europe and is greatly appreciated by both audiences and athletes alike. The athletes get done early and don't get exhausted by competing all day and the audience just loves to see the guys in the judging comparisons. 

The Expo will be a show in itself. Timea Majorova, Kim Lyons, Amy Fadhli and Tito Raymond
will be flown out to mingle with the fans and hold exhibitions. An open photo shoot area will be reserved for exclusive shoots of the top champs with the fitness models and will be accessible to the public. World renowned photographer Rick Schaff will be there to immortalize the champions for all to see, including all the behind the scenes preparations.
In addition to the photo studio an enormous gym will be set up inside one of the halls where the visitors will be able to train with the bodybuilders and models all day long.
And if that wasn't enough Fitness EXPO Roma will have free one hour seminars every hour on the hour by top sports medicine doctors, champions, fitness models and nutritionists.
 

Booth spaces still available. Ask for special discounts for North American and other foreign companies who wish to exhibit at the Expo. Some sponsorship packages still available.
Contact Alex Ardenti directly at 818 986 9567 or ardenti@pacbell.net
In Europe call: ABC Commerciale 39 06 798 44289
Official website:  www.fitnessEXPOroma.com